Ibitola Asaolu, DrPH MPH
Health Economics & Outcomes Research
Improving maternal and child health through data-driven evidence and innovative Real World Evidence strategies.

Areas of Expertise
Maternal & Child Health
Maternal mortality, pregnancy outcomes, and evidence-based interventions for improving health systems.
Women's Empowerment
Developing empowerment indices and analyzing the relationship between empowerment and health outcomes.
Health Economics
Economic evidence generation, market analysis, and policy support for healthcare innovations.
Epidemiology
Advanced methodologies to understand disease patterns, risk factors, and population health trends.
Professional Experience
Senior Manager, Health Economics and Outcomes Research
Philips
- Lead development of economic evidence generation and epidemiology database studies using U.S. healthcare data (Medicare, Optum, Premier)
- Implement innovative Real World Evidence (RWE) strategies to support product development and market launch
- Provide comprehensive scientific evidence to support NTAP and Breakthrough Device designation applications with the FDA
- Synthesize scientific data to define market sizes and identify target demographics for product development
Epidemiologist II
State Department of Health
- Led and supervised a team of three epidemiologists in regular monitoring of health outcomes
- Facilitated awarded grants totaling $7M for suicide/violence prevention, maternal death, and injury prevention programs
- Collaborated with TN Hospital Association and served on Tennessee's Maternal Mortality Review Committee
- Developed weekly reports to senior leadership and Governor on COVID-19's effect on mental health
View Earlier Experience
Doctoral and Reproductive Health Researcher
University of Arizona
- Developed and validated the first women's empowerment index in Africa, utilizing data from 19 countries
- Led systematic review on medical marijuana that provided evidence for policy decisions
- Designed multiple research studies and prepared over 13 peer-reviewed manuscripts
- Led international collaboration for $4K study on barriers to contraceptive use in Nigeria
Education
Doctor of Public Health (DrPH)
University of Arizona
Maternal and Child Health/Epidemiology
Master of Public Health (MPH)
University of Kentucky
Epidemiology
Bachelor of Science
University of California, Davis
Biochemistry and Molecular Biology
Featured Publications
View AllContraceptive knowledge among Nigerian students
Frontiers in Reproductive Health
Read Paper →Measuring women's empowerment in Sub-Saharan Africa
Frontiers in Psychology
Read Paper →Impact & Achievements
Grant Facilitation
Facilitated awarded grants for suicide/violence prevention, maternal death, and injury prevention programs.
Women's Empowerment Index
Developed and validated the first women's empowerment index in Africa, utilizing data from 19 countries.
Program Evaluation
Evaluated Kentucky's home visitation program impact on reduced odds of preterm birth among families.
Research Impact
Systematic review on medical marijuana provided supportive evidence for President Biden's policy decisions.
Research Citations
Violence prevention research informed publication of four peer-reviewed studies with significant academic impact.
Schools Evaluated
Evaluated Green Dot Violence Prevention Program across Kentucky high schools impacting 22,000+ students.
Skills & Expertise
Health Economics & Research
Epidemiology & Data Science
Technical Tools
Leadership & Communication
Latest Posts
View All PostsAI for Health Equity Screens
Using simple models to spot potential disparities early and act.
Empowering Community Health Workers with Data
Practical data tools that help CHWs prioritize care and referrals.
AI-Assisted Evidence Synthesis for Policy Briefs
Using AI to scan literature and structure arguments without sacrificing rigor.